[CANAL-LUXE] MINZOO BRAND SHANGHAI

The MINZOO brand is dedicated to creating a stylish IP with ethnic characteristics and bringing it to the international market. Apply intangible cultural heritage to modern daily life design, digg up new design power, make Chinese national culture fashionable, meet fashion and related industry insiders to find and inspire while at the same time promote the national special handicraft culture to the international market. MINZOO promotes more possibilities in the international market. Explore the relationship between traditional handicrafts and modern fashion industry in an allround way, find new industrial positioning, and create economic benefits for China’s independent culture and fashion and living industries.

M – minority, I – idea, N – nationality, Z – zest, O – only one These five directions are the origin of the MINZOO brand name. M stands for global folk culture and the world’s intangible culture, which is rare and extremely niche. We are fascinated by this and have a deep love of the bone marrow, hoping to inherit it; I represent us with colorful ideas to bring national culture into fashion design; N represents the nation is the world, a team of designers from all over the world embracing the world’s civic culture, promoting international cultural exchanges, and making the world colorful; Z represents a group of young people with enthusiasm and creativity, hoping to use contemporary fashion art techniques to interpret niche culture and arouse the world’s perception of national culture. Let the nation be fashionable; O means that each piece is unique.

MINZOO is the pursuit of fashionable life, and the expression of freedom is “a gorgeous practical school.”

The theme of the MINZOO 2019 Fall/Winter collection is URBAN MINORITY. The primitive customs of ethnic minorities are rarely seen in cities. The natural and original clothing characteristics of ethnic minorities are also deeply influenced and weakened by urban fashion. The 19th autumn and winter series wants to create a brand-new urbanized image of ethnic minorities, using de-sexualized silhouettes in contemporary clothing, so that both men and women can wear them together, and then appropriately add the totems and decorations that are modified by ethnic minorities. Adding visual elements of ethnic minorities that are just right for
implantation. Let the overall image retain the common characteristics of ethnic minorities, and at the same time, it is more suitable for the more “fusion” of modern urban people.

Amy Fan, MINZOO brand FOUNDER Graduated from UCL M.Ec, Amy is the founder of Fairy Group (Shanghai) Culture Communication Co., Ltd and new media platform FAIRY, which has cooperated with hundreds of brands. Amu used to be the marketing director of RECACHINA APP, responsible for integrating resources, creative planning and cooperating with wellknown enterprises. Amy has a deep understanding of the new media and panentertainment industry as well as branding.

Duan Siyu, MINZOO brand CREATIVE DIRECTOR Graduated from the London College of Fashion, London Fashion Institute, men’s design, graduated from the British Fashion Council, and received a number of large European media reports, including FASHION|ONE, HARPERS BARZAR, FUCKINGYOUNG, FASHION NEWS MAGAZINE, IDOL MAGAZINE, NOCTIS MAGAZINE, ETC MAGAZINE. Worked at Alexander McQueen, Craig Green, Orschel Read. Cooperative brands include GQ (UK), Swarovski.

Henri Joli, MINZOO brand STYLE SUPERVISOR International Artistic Consultant, expert in fashion, public relations and global development Henri is recognized for his leading role and leadership in Haute Couture Houses. For more than 20 years beside the French Haute Couture Fashion Designer “Jean-Paul Gaultier” and close to many fashion designers where he has participated and organized some of the largest events, Henri has built a strong and significant reputation in this area. In 2006, he launched his Maison de Haute Couture in Paris with a young couturier, helping him on all the existing and essential areas for the past 12 years. Her House has been recognized by all international media for her exceptional skills, talents and archievements.

Minzoo by :
– Amy Fan : Founder
– Siyu Duan : Creative Director
– Henri Joli : Style Supervisor
– MaoGePing : Make-up & Hair
Photos by Olivier Yau.

[PARIS HAUTE] MINZOO BRAND SHANGHAI

The MINZOO brand is dedicated to creating a stylish IP with ethnic characteristics and bringing it to the international market. Apply intangible cultural heritage to modern daily life design, digg up new design power, make Chinese national culture fashionable, meet fashion and related industry insiders to find and inspire while at the same time promote the national special handicraft culture to the international market. MINZOO promotes more possibilities in the international market. Explore the relationship between traditional handicrafts and modern fashion industry in an allround way, find new industrial positioning, and create economic benefits for China’s independent culture and fashion and living industries.

M – minority, I – idea, N – nationality, Z – zest, O – only one These five directions are the origin of the MINZOO brand name. M stands for global folk culture and the world’s intangible culture, which is rare and extremely niche. We are fascinated by this and have a deep love of the bone marrow, hoping to inherit it; I represent us with colorful ideas to bring national culture into fashion design; N represents the nation is the world, a team of designers from all over the world embracing the world’s civic culture, promoting international cultural exchanges, and making the world colorful; Z represents a group of young people with enthusiasm and creativity, hoping to use contemporary fashion art techniques to interpret niche culture and arouse the world’s perception of national culture. Let the nation be fashionable; O means that each piece is unique.

MINZOO is the pursuit of fashionable life, and the expression of freedom is « a gorgeous practical school. »

The theme of the MINZOO 2019 Fall/Winter collection is URBAN MINORITY. The primitive customs of ethnic minorities are rarely seen in cities. The natural and original clothing characteristics of ethnic minorities are also deeply influenced and weakened by urban fashion. The 19th autumn and winter series wants to create a brand-new urbanized image of ethnic minorities, using de-sexualized silhouettes in contemporary clothing, so that both men and women can wear them together, and then appropriately add the totems and decorations that are modified by ethnic minorities. Adding visual elements of ethnic minorities that are just right for
implantation. Let the overall image retain the common characteristics of ethnic minorities, and at the same time, it is more suitable for the more “fusion” of modern urban people.

Amy Fan, MINZOO brand FOUNDER Graduated from UCL M.Ec, Amy is the founder of Fairy Group (Shanghai) Culture Communication Co., Ltd and new media platform FAIRY, which has cooperated with hundreds of brands. Amu used to be the marketing director of RECACHINA APP, responsible for integrating resources, creative planning and cooperating with wellknown enterprises. Amy has a deep understanding of the new media and panentertainment industry as well as branding.

Duan Siyu, MINZOO brand CREATIVE DIRECTOR Graduated from the London College of Fashion, London Fashion Institute, men’s design, graduated from the British Fashion Council, and received a number of large European media reports, including FASHION|ONE, HARPERS BARZAR, FUCKINGYOUNG, FASHION NEWS MAGAZINE, IDOL MAGAZINE, NOCTIS MAGAZINE, ETC MAGAZINE. Worked at Alexander McQueen, Craig Green, Orschel Read. Cooperative brands include GQ (UK), Swarovski.

Henri Joli, MINZOO brand STYLE SUPERVISOR International Artistic Consultant, expert in fashion, public relations and global development Henri is recognized for his leading role and leadership in Haute Couture Houses. For more than 20 years beside the French Haute Couture Fashion Designer “Jean-Paul Gaultier” and close to many fashion designers where he has participated and organized some of the largest events, Henri has built a strong and significant reputation in this area. In 2006, he launched his Maison de Haute Couture in Paris with a young couturier, helping him on all the existing and essential areas for the past 12 years. Her House has been recognized by all international media for her exceptional skills, talents and archievements.

Minzoo by :
– Amy Fan : Founder
– Siyu Duan : Creative Director
– Henri Joli : Style Supervisor
– MaoGePing : Make-up & Hair
Photos by Olivier Yau.

[FRANCO BRITISH NEWS] MINZOO BRAND SHANGHAI

The MINZOO brand is dedicated to creating a stylish IP with ethnic characteristics and bringing it to the international market. Apply intangible cultural heritage to modern daily life design, digg up new design power, make Chinese national culture fashionable, meet fashion and related industry insiders to find and inspire while at the same time promote the national special handicraft culture to the international market. MINZOO promotes more possibilities in the international market. Explore the relationship between traditional handicrafts and modern fashion industry in an allround way, find new industrial positioning, and create economic benefits for China’s independent culture and fashion and living industries.

M – minority, I – idea, N – nationality, Z – zest, O – only one These five directions are the origin of the MINZOO brand name. M stands for global folk culture and the world’s intangible culture, which is rare and extremely niche. We are fascinated by this and have a deep love of the bone marrow, hoping to inherit it; I represent us with colorful ideas to bring national culture into fashion design; N represents the nation is the world, a team of designers from all over the world embracing the world’s civic culture, promoting international cultural exchanges, and making the world colorful; Z represents a group of young people with enthusiasm and creativity, hoping to use contemporary fashion art techniques to interpret niche culture and arouse the world’s perception of national culture. Let the nation be fashionable; O means that each piece is unique.

MINZOO is the pursuit of fashionable life, and the expression of freedom is « a gorgeous practical school. »

The theme of the MINZOO 2019 Fall/Winter collection is URBAN MINORITY. The primitive customs of ethnic minorities are rarely seen in cities. The natural and original clothing characteristics of ethnic minorities are also deeply influenced and weakened by urban fashion. The 19th autumn and winter series wants to create a brand-new urbanized image of ethnic minorities, using de-sexualized silhouettes in contemporary clothing, so that both men and women can wear them together, and then appropriately add the totems and decorations that are modified by ethnic minorities. Adding visual elements of ethnic minorities that are just right for
implantation. Let the overall image retain the common characteristics of ethnic minorities, and at the same time, it is more suitable for the more “fusion” of modern urban people.

Amy Fan, MINZOO brand FOUNDER Graduated from UCL M.Ec, Amy is the founder of Fairy Group (Shanghai) Culture Communication Co., Ltd and new media platform FAIRY, which has cooperated with hundreds of brands. Amu used to be the marketing director of RECACHINA APP, responsible for integrating resources, creative planning and cooperating with wellknown enterprises. Amy has a deep understanding of the new media and panentertainment industry as well as branding.

Duan Siyu, MINZOO brand CREATIVE DIRECTOR Graduated from the London College of Fashion, London Fashion Institute, men’s design, graduated from the British Fashion Council, and received a number of large European media reports, including FASHION|ONE, HARPERS BARZAR, FUCKINGYOUNG, FASHION NEWS MAGAZINE, IDOL MAGAZINE, NOCTIS MAGAZINE, ETC MAGAZINE. Worked at Alexander McQueen, Craig Green, Orschel Read. Cooperative brands include GQ (UK), Swarovski.

Henri Joli, MINZOO brand STYLE SUPERVISOR International Artistic Consultant, expert in fashion, public relations and global development Henri is recognized for his leading role and leadership in Haute Couture Houses. For more than 20 years beside the French Haute Couture Fashion Designer “Jean-Paul Gaultier” and close to many fashion designers where he has participated and organized some of the largest events, Henri has built a strong and significant reputation in this area. In 2006, he launched his Maison de Haute Couture in Paris with a young couturier, helping him on all the existing and essential areas for the past 12 years. Her House has been recognized by all international media for her exceptional skills, talents and archievements.

Minzoo by :
– Amy Fan : Founder
– Siyu Duan : Creative Director
– Henri Joli : Style Supervisor
– MaoGePing : Make-up & Hair
Photos by Olivier Yau.

[Fashion Outsiders] MINZOO BRAND SHANGHAI

The MINZOO brand is dedicated to creating a stylish IP with ethnic characteristics and bringing it to the international market. Apply intangible cultural heritage to modern daily life design, digg up new design power, make Chinese national culture fashionable, meet fashion and related industry insiders to find and inspire while at the same time promote the national special handicraft culture to the international market. MINZOO promotes more possibilities in the international market. Explore the relationship between traditional handicrafts and modern fashion industry in an allround way, find new industrial positioning, and create economic benefits for China’s independent culture and fashion and living industries.

M – minority, I – idea, N – nationality, Z – zest, O – only one These five directions are the origin of the MINZOO brand name. M stands for global folk culture and the world’s intangible culture, which is rare and extremely niche. We are fascinated by this and have a deep love of the bone marrow, hoping to inherit it; I represent us with colorful ideas to bring national culture into fashion design; N represents the nation is the world, a team of designers from all over the world embracing the world’s civic culture, promoting international cultural exchanges, and making the world colorful; Z represents a group of young people with enthusiasm and creativity, hoping to use contemporary fashion art techniques to interpret niche culture and arouse the world’s perception of national culture. Let the nation be fashionable; O means that each piece is unique.

MINZOO is the pursuit of fashionable life, and the expression of freedom is « a gorgeous practical school. »

The theme of the MINZOO 2019 Fall/Winter collection is URBAN MINORITY. The primitive customs of ethnic minorities are rarely seen in cities. The natural and original clothing characteristics of ethnic minorities are also deeply influenced and weakened by urban fashion. The 19th autumn and winter series wants to create a brand-new urbanized image of ethnic minorities, using de-sexualized silhouettes in contemporary clothing, so that both men and women can wear them together, and then appropriately add the totems and decorations that are modified by ethnic minorities. Adding visual elements of ethnic minorities that are just right for
implantation. Let the overall image retain the common characteristics of ethnic minorities, and at the same time, it is more suitable for the more “fusion” of modern urban people.

Amy Fan, MINZOO brand FOUNDER Graduated from UCL M.Ec, Amy is the founder of Fairy Group (Shanghai) Culture Communication Co., Ltd and new media platform FAIRY, which has cooperated with hundreds of brands. Amu used to be the marketing director of RECACHINA APP, responsible for integrating resources, creative planning and cooperating with wellknown enterprises. Amy has a deep understanding of the new media and panentertainment industry as well as branding.

Duan Siyu, MINZOO brand CREATIVE DIRECTOR Graduated from the London College of Fashion, London Fashion Institute, men’s design, graduated from the British Fashion Council, and received a number of large European media reports, including FASHION|ONE, HARPERS BARZAR, FUCKINGYOUNG, FASHION NEWS MAGAZINE, IDOL MAGAZINE, NOCTIS MAGAZINE, ETC MAGAZINE. Worked at Alexander McQueen, Craig Green, Orschel Read. Cooperative brands include GQ (UK), Swarovski.

Henri Joli, MINZOO brand STYLE SUPERVISOR International Artistic Consultant, expert in fashion, public relations and global development Henri is recognized for his leading role and leadership in Haute Couture Houses. For more than 20 years beside the French Haute Couture Fashion Designer “Jean-Paul Gaultier” and close to many fashion designers where he has participated and organized some of the largest events, Henri has built a strong and significant reputation in this area. In 2006, he launched his Maison de Haute Couture in Paris with a young couturier, helping him on all the existing and essential areas for the past 12 years. Her House has been recognized by all international media for her exceptional skills, talents and archievements.

Minzoo by :
– Amy Fan : Founder
– Siyu Duan : Creative Director
– Henri Joli : Style Supervisor
– MaoGePing : Make-up & Hair
Photos by Olivier Yau.

[THE MODE CHRONICLES] MINZOO BRAND SHANGHAI

The MINZOO brand is dedicated to creating a stylish IP with ethnic characteristics and bringing it to the international market. Apply intangible cultural heritage to modern daily life design, digg up new design power, make Chinese national culture fashionable, meet fashion and related industry insiders to find and inspire while at the same time promote the national special handicraft culture to the international market. MINZOO promotes more possibilities in the international market. Explore the relationship between traditional handicrafts and modern fashion industry in an allround way, find new industrial positioning, and create economic benefits for China’s independent culture and fashion and living industries.

M – minority, I – idea, N – nationality, Z – zest, O – only one These five directions are the origin of the MINZOO brand name. M stands for global folk culture and the world’s intangible culture, which is rare and extremely niche. We are fascinated by this and have a deep love of the bone marrow, hoping to inherit it; I represent us with colorful ideas to bring national culture into fashion design; N represents the nation is the world, a team of designers from all over the world embracing the world’s civic culture, promoting international cultural exchanges, and making the world colorful; Z represents a group of young people with enthusiasm and creativity, hoping to use contemporary fashion art techniques to interpret niche culture and arouse the world’s perception of national culture. Let the nation be fashionable; O means that each piece is unique.

MINZOO is the pursuit of fashionable life, and the expression of freedom is « a gorgeous practical school. »

The theme of the MINZOO 2019 Fall/Winter collection is URBAN MINORITY. The primitive customs of ethnic minorities are rarely seen in cities. The natural and original clothing characteristics of ethnic minorities are also deeply influenced and weakened by urban fashion. The 19th autumn and winter series wants to create a brand-new urbanized image of ethnic minorities, using de-sexualized silhouettes in contemporary clothing, so that both men and women can wear them together, and then appropriately add the totems and decorations that are modified by ethnic minorities. Adding visual elements of ethnic minorities that are just right for
implantation. Let the overall image retain the common characteristics of ethnic minorities, and at the same time, it is more suitable for the more “fusion” of modern urban people.

Amy Fan, MINZOO brand FOUNDER Graduated from UCL M.Ec, Amy is the founder of Fairy Group (Shanghai) Culture Communication Co., Ltd and new media platform FAIRY, which has cooperated with hundreds of brands. Amu used to be the marketing director of RECACHINA APP, responsible for integrating resources, creative planning and cooperating with wellknown enterprises. Amy has a deep understanding of the new media and panentertainment industry as well as branding.

Duan Siyu, MINZOO brand CREATIVE DIRECTOR Graduated from the London College of Fashion, London Fashion Institute, men’s design, graduated from the British Fashion Council, and received a number of large European media reports, including FASHION|ONE, HARPERS BARZAR, FUCKINGYOUNG, FASHION NEWS MAGAZINE, IDOL MAGAZINE, NOCTIS MAGAZINE, ETC MAGAZINE. Worked at Alexander McQueen, Craig Green, Orschel Read. Cooperative brands include GQ (UK), Swarovski.

Henri Joli, MINZOO brand STYLE SUPERVISOR International Artistic Consultant, expert in fashion, public relations and global development Henri is recognized for his leading role and leadership in Haute Couture Houses. For more than 20 years beside the French Haute Couture Fashion Designer “Jean-Paul Gaultier” and close to many fashion designers where he has participated and organized some of the largest events, Henri has built a strong and significant reputation in this area. In 2006, he launched his Maison de Haute Couture in Paris with a young couturier, helping him on all the existing and essential areas for the past 12 years. Her House has been recognized by all international media for her exceptional skills, talents and archievements.

Minzoo by :
– Amy Fan : Founder
– Siyu Duan : Creative Director
– Henri Joli : Style Supervisor
– MaoGePing : Make-up & Hair
Photos by Olivier Yau.

Donghua University

THE JUDGE OF THE BEST INTERNATIONAL DESIGN AWARD Global Twin Cities International Festival 2018-12-05

At 2:00 p.m. on December 4, 2018, the organizing committee of THE BEST INTERNATIONAL DESIGN AWARD : Global Twin Cities International Festival held a guiding lecture on the theme of “How to realize the finalists works” at Songjiang Campus of Donghua University and provided one-on-one guidance for all the students on site in the finalists. The lecture was given by Henri Joli, a French fashion designer. He was the director of international brand marketing for LV and Chanel and is currently the chairman of the French fashion design brand Henri Joli which has stores in France, the UK and Japan. Meanwhile, Mr. Yan Ran, Chairman of the Organizing Committee of the Competition, and Mr. Wen Run, Teacher of the Textile College of Donghua University, also came to the site answering students’ questions and sharing experiences with them.

            2018年12月4日下午两点，2018亚太亚太双城国际艺术节暨UST全球设计大奖赛组委会于东华大学松江校区，举办了一场就“入围作品成品实现”为主题的指导讲座，并在现场为所有入围大赛的同学进行了一对一指导。本次讲座主讲人为法国时装设计大师Henri Joli，曾任LV、香奈儿等国际品牌市场运营总监，现任法国服装设计Henri Joli公司董事长，在法国、英国和日本都设有专卖店。同时，本次大赛组委会主席皓然先生、东华大学纺织学院温润老师也亲临现场进行指导，为同学们解答困惑，分享经验。

At the beginning of the lecture, Master Henri Joli had a lively discussion with all the students on site. All the students talked actively.  Mr. Henri Joli not only pointed out the unique shining points of each work, but also gave advice on the details of the pattern and its material selection in the next step of making the pattern into a finished product. At the same time, Mr. Henri Joli highly praised the students’ excellent works as well as the ideas and innovation in the works. He said he believed that all the works would be more amazing once they were made into real objects in the future.

讲座开始，Henri Joli大师就所有入围作品与现场同学展开了热烈地讨论，同学们积极发言，大师不仅对每个作品都指出了其独特的闪光点，并且给出了在下一步将图案制作成成品过程中，图案的细节配置以及其在质地选材方面的经验和建议。同时，大师对同学们优秀的入围作品和其旨在传达的观点及创意点赞不绝口，感叹如若这些作品将来做成实物，一定会更加惊艳。

Then, the master used works of his own as an example to introduce the combination method of patterns, fashion styles and fabrics in detail with the help of the model pictures. Since the lecture was conducted in English, the senior student Sun Weijue of the designing class took up the translation work, which enabled the students to understand the contents of the lecture more clearly, benefit more and gain more.

接着，大师以自己所设计的作品为例，通过模特图片展示的方式，为同学详细地介绍了图案与时装款式、面料的结合方式，同时由于本次讲座以英文授课形式进行，纺设班学姐孙伟珏担任起全程的英文翻译工作，使同学们更加清晰地理解讲座内容，受益更多，收获更大。

When seeing every piece of Haute Couture showing its charm through the unique artistic expression, all the students are deeply shocked visually and looking forward to realizing their works into finished products as soon as possible.

看着每一件高定礼服都因为通过不同的工艺表现形式而展现出其独特的魅力，同学们都被这种视觉上的感染力所深深地震撼，期待自己的作品也可以早日做成成品。

After the lecture, there was a Q&A session, all the students responded enthusiastically. They went to the masters, teachers and guests with their own works seeking the help to solve the confusion about the competition at this stage. This lecture not only brings different visual experience to the students, but also helps students to understand that their existing design draft needs to be made by using the fabric that matches their style and characteristics as the carrier, and only choosing the appropriate production process could make two-dimensional patterns present  the best artistic effect in the three-dimensional space in the process of in-depth face-to-face communication and ideological collision with the master.

讲座结束后，在提问环节，同学们反响热烈，纷纷带着自己的作品去请教大师以及在场的老师和嘉宾，使自己现阶段对比赛及作品的困惑得以解答。这次讲座不仅为在场所有同学带来了别样的视觉体验，并且在与大师面对面深入地交流与思想碰撞的过程中，同学们了解到自己现有的设计稿是需要通过借助与其风格特点相符的面料为载体，并且选用适宜的生产工艺，才能使纸面上的二维图案在实物所占据的立体空间中呈现出最佳的艺术效果。

Finally, all the participants took a group photo as the successful end of the lecture.

最后，大家合影留念，此次讲座圆满结束。