CHINOISES (Chinese girls in French) was inspired by wanderlust and the desire to promote China cultural diversity. Travelling around China and overstuffing her home with beautiful and unique crafted goods and outfits discovered during her trips, Félicie, a Parisian girl living in Shanghai for 9 years, wanted to twist these beautiful treasures & know-how into objects & clothes she could actually integrate into her western lifestyle and wardrobe
In October 2020, CHINOISES has won the 1st prize of China’s Intangible Cultural Heritage competition for its creations highlighting Miao minority’s handcrafts from Guizhou province.
I discover « Chinoises » brand with Jef Community & Centdegrés
Thanks to her creative assets and 15 years’ experience in the communication & luxury industry, she created CHINOISES in 2018.